Education Slot – 5^th January 2012

 Today, I want to go the heart of what BNI is all about – networking.  The word ‘networking’ is normally used to describe a connection between Computers – see Wikipedia definition below:

A computer network, often simply referred to as a network, is a collection of hardware components and computers interconnected by communication channels that allow sharing of resources and information. Where at least one process in one device is able to send/receive data to/from at least one process residing in a remote device, then the two devices are said to be in a network.

This definition, particularly the ‘communication channels that allow sharing of resources and information’ is not much different to the networking that we do!

Below, I have taken extracts from Robert MacPhee, who is the author of Manifesting for Non-Gurus.  He is a founding member of the Transformational Leadership Council and the former Director of Training for Jack Canfield. 

 This article takes us through 4 steps to networking proficiency/ mastery

Ditching your old comfort zone for a new one.

 A comfort zone occurs when our “I am” beliefs match the results we are currently getting.  The premise of Ivan’s post was that if a person sees himself as a good networker, if he is comfortable at networking, he is much more likely to get out and attend events, fully participate, and get the maximum benefit from the experience.

Changing your thinking sounds easy enough, but exactly how do you do it?  How do you make a change that lasts?

This is where many people get stuck – the point where we declare we are a great networker but are shamed by the voice inside that says, “No, you’re not!”

However, to become a master at something which you currently do not consider yourself particularly good at, there are four things you must be willing to do:

1. Try something new
   In order to get to proficient, we must be willing to take the first step.  We must be willing to try something new and different.
   Do you remember your first networking meeting?
   Have you watched a child learn to walk?
   Do you remember what it was like to learn to drive a car?
   The first step is often awkward but a necessary part of the process.
2. Ask for help.
   It is sometimes possible to get to proficient without help, but it is always faster and easier to get there with the help of others.  BNI is a perfect example of this.  It’s an environment where we can always find someone willing and able to mentor us to the next level.
3. Be uncomfortable.
   So many people are unwilling to take the first step or ask for help because it will make them uncomfortable.  When we remember that being uncomfortable is simply part of the process, a necessary stage, we become more willing to get into action.  We get out of our own way.
4. Practice, practice, practice.
   Finally, the only way to get to true proficiency is through repetition.  When we are willing to take action, respond to feedback, and then take more action, we get better at whatever we are doing—eventually reaching a state of proficient.

In the book Outliers, Malcolm Gladwell refers to research that indicates it takes 10,000 hours to become a master in your field.  That is a lot of hours!  But here is the good news: If you are willing to follow the four steps above, the first hours you commit will be a quantum leap to your results.  Most people are not willing to do it.  Most people would rather remain stuck in their comfort zone.  So even if you don’t have an extra 10,000 hours, dedicate whatever time you can and race ahead of the pack.
If you start by declaring a new “I am” belief—“I am an effective networker!”—and if you are willing to take these four steps consistently, you will soon become a master networker.  And you will have created a new comfort zone; your “I am a great networker” belief will now match your new results.  From that moment forward you will always be a great networker.  It will become part of who you are!

So the clear message is ‘Get out of your comfort zone!’ …… in the nicest possible way!
 

For the second week in a row, Howard gave the education slot at BNI. This time, the subject was bizarrely about his barber and the value of word of mouth referrals.

This is the essence of BNI. The idea that you have 25 or 30 people out there spreading the word about your business. Howard’s point was when that business provides legendary service, people are even keener to talk about you.

Howard also made reference to a number of BNI books including Masters of Networking and Business by referral, both by  Ivan Misner and stressed the importance of self education.